Affiliate Tips: Keep Your Visitors Coming Back
06-03-2017
First impressions are critical in online marketing. Regardless of how much value you have hidden within your pages, it won’t mean a thing if your visitors don’t even stay long enough to discover them. Some of the basics include increasing your page loading speed to cater to your visitors’ short attention span. However, there’s much more to the magic than these simple tricks. We’ll teach you how to provide an intense amount of value on your website to excite your first-time visitors and keep them coming back!
Affiliate Tip #1: Give away FREE valuable content!
Nothing triggers our brains quite like seeing the word “free.” You don’t need to be a great salesperson to get results from offering free content. The great thing about this strategy is that it markets itself! Here are a few prime examples of free content that has worked for thousands of marketers throughout the years:
- eBooks
- Checklists
- Guides
- Surveys
- Gated content (articles, podcasts, webinars, etc.)
The reason why these free content work so well is because they actually offer a potentially high ROI for the customer. Anything composed of several pages of content (eBook, guides, etc.) shows that it took a measure of time and effort to create. The fact that you’re giving it away for free speaks volumes about how much you care about providing value to your visitors. In return, visitors are going to keep coming back to your website for more free content.
Affiliate Tip #2: Optimise Your Website for the Skimmers
If we’re being completely honest, we are all skimmers and scanners when it comes to visiting new websites. Rarely does anyone truly take the time to explore the website if they don’t immediately find value in it within the first few seconds, if even. A study found that visitors often form opinions about new websites within the first 50 milliseconds of scanning its content. Thankfully, most of these impressions are formed around the website’s design, so this is something relatively easy to fix. If your website’s visual aesthetics is the most important factor when it comes to capturing your leads’ attention, then optimise your website design with the following tips:
- Get a free high-converting template from us
- Get a free template from Wix, Squarespace, or any other modern-themed web hosts
- Buy a clean and elegant template from WordPress
- Make your text readable (No scripts and other hard-to-read fonts)
- Use compelling and relevant images
- Make sure that your template is mobile friendly
- Blog posts and landing pages with images get more shares, comments, and overall higher engagement rates than articles and pages without. Engaging the users’ visual senses definitely pay off in the end for both parties!
Affiliate Tip #3: Create Compelling Titles and Headlines
To create compelling deadlines and titles, your focus has got to be user-centric. What this means is that rather than saying, “Online Leads Application,” you would say, “Convenient Online Leads Application that Saves You Time!” When the title is geared towards benefitting your leads rather than benefitting you, users will naturally find it more compelling. Benefit-driven copy and design lay at the heart of every convincing digital advertisement.
Secondly, make sure your headlines, sub-headlines, and overall body text encourages people to continue reading. You can do this by building links to your other pages, including relevant keywords, or just crafting copy that appeals to your audience’s urgency—although it’s also critical that you adhere to the terms and conditions of your industry.
Affiliate Tip #4: Do Keyword Research
This step requires you to be able to empathise with your users. If you were in their shoes, what keywords would you search up? This is why many blog articles have the heading in the form of a question: Why does ___ not work? or How can I improve ___? These questions appeal to users who type in those exact words in the search bar. These seemingly immediate replies command clicks from curious visitors. The idea is to use the exact language that your audience would use. For example, if you could simply title your article, “How to Build Links and Increase ROI,” don’t write, “The Intricacies of Link-Building and Its Correlation to an Increased ROI.” Speak like how your customers would speak. That’s the only way to secure relevant and compelling keywords for your website content.
We’re always sharing helpful tips and tricks. If you haven’t yet, sign up with us and become an Affiliate today!
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