Creating Copy for Loan Leads Sites
13-11-2017
We’re convinced that every one of our Affiliates are capable of being their own copywriter, and judging from the monthly turnout of great landing pages and sky-high conversions, many have already mastered the art of copywriting. Yet, for those who are new to online lead generation (or digital marketing in general), copywriting can be a completely different animal altogether. If you’re still unsure of what copywriting means, you’ve found yourself at the right place. We’ll show you exactly how to master this craft in a way that will turn your traffic into profit.
What is Copywriting?
Effective copywriting is crucial to all websites and almost every marketing campaign. Contrary to what non-marketers think, copywriting has nothing to do with the copyrighted disclosure at the footer of every website. Copy simply means text, so to be a copywriter is to be a writer of text. That’s the watered-down version. In lead generation, copywriting can be applied to:
- PPC advertisements
- Website content
- Email marketing
- Blog articles
- …And much more!
The key takeaway from this is that lead generation takes an incredible amount of versatility and the willingness to learn in order to find your groove. The good news is that our Affiliates have everything they need to succeed in the industry. The T DOT UK team is dedicated to our Affiliates, which means that a little challenge like copywriting isn’t going to stand in the way of our Affiliates’ success. We offer industry experts who are available 24/7 to help guide you through the online marketing process so you won’t be alone on the journey. We also provide new tips and tricks that you can find on a weekly basis through our blog. Those who sign up to become Affiliates also receive other marketing resources, including but not limited to:
- Email marketing creatives
- Landing page templates
- Display advertisement templates
- Customisable forms
- Optimised domain names
- Detailed campaign analytics
The perks of being an Affiliate with T DOT UK far outweighs the costs, if there are any. Sure, copywriting takes a considerable amount of time and effort to do effectively, but it’s an attainable skill that will benefit you for years to come. If you’re ready to learn how to write convincing copy, keep on reading.
Be Straightforward
The length of your copy should depend on what kind of content you’re writing, but the common denominator across all of your content should be your straightforwardness. Sometimes, it’s appropriate to create suspense before you hit them with your main points, but if your content promises something, you should try your best to deliver. Nothing will turn off your potential leads quite like empty clickbait.
Use Bold Claims
A surefire way to catch someone’s attention is so write boldly. Avoid weak words such as, “maybe” or “perhaps” because 1) it insults the rule of brevity and 2) it’s not persuasive. For more tips on which words to avoid, check out our previous article on the five weak words lead generators should stop using. In addition to using bolder words and claims, make sure that your content lives up to its hype. The attention grabber will boost your open rates, but your content quality will determine your bounce rates and click-throughs.
Incorporate Statistics and Sources
Just the use of numbers in your titles and headlines are enough to attract more clicks, but our suggestion is that you take it a step further and always try to cite your references. This simple detail will help readers trust in what you have to say. Trust-building is a crucial aspect of the onboarding process.
Write Often
Like we mentioned before, writing is more of an acquired skill rather than a natural talent. Just like any other skillset, it can be developed from scratch. Some might get better at it quicker than others, but the truth is that the better writer will always be the person who writes more often.
In a saturated industry such as lead generation, you cannot get lazy with practising your online marketing strategies (which includes developing your writing). If it helps, get someone to edit your work a few times so you’ll learn quicker. T DOT UK Affiliates are free to contact their assigned Account Managers for anything, including copyediting. Having this resource will definitely speed up your marketing process threefold. What are you waiting for? Sign up with T DOT UK today!
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