Affiliate Tips: Control the Menu
21-11-2016
As with almost everything, if you control the menu, you control the outcome. The most successful webmasters are the ones who understand Hick’s Law well enough to control the menu of their designs and body content in such a way that steers potential customers towards conversion. If you’re interested in learning how to be that intentional with your content, read on.
Affiliate Tips: The Images
Images are powerful; especially those of real human beings. The effect of human faces in web design could be astonishing if used correctly. Whether you want to use images to guide your visitors’ line of sight, engage them, or help them visualise emotions, employ your images as sparingly as you would give away your valuable treasures. Having too many images at once might take away from your page’s bottom line: the call-to-action.
A good thing to remember is that website images should never be employed just to take up empty space. If an image adds no value to your overall website, it should probably be discarded. To control the menu of your images, everything has to serve a purpose that feeds to your bottom line. For example, you can use an image of a surprised woman looking to the right side of the screen to influence the users’ emotions and direct their line of sight to a call-to-action button. So, here’s the takeaway: control the menu by using images sparingly and purposefully.
Affiliate Tips: The Written Content
Written content refers to headlines, descriptions, body content and all. How you can control the menu of your written content is to simply refrain from writing too much about unrelated topics. The blank page could be intimidating to new writers, but here are some ways in which you can stay on topic and still have things to write about for months: create lists of article topics ahead of time based on your keywords, and commit to a regular posting schedule. If you don’t have a blog, you can still control the menu of your written content by making every line count.
The general rule of thumb for home pages is that they should be sparing in text. As some of you might have read before, “Texty is not sexy.” The more straightforward you are, the clearer your voice will be heard. The more hierarchy there is in your content, the more effective your call-to-action will be. That’s basically it!
Affiliate Tips: The Forms
Forms are perhaps the most straightforward of all “menus.” When you craft a form, you’re literally creating a menu of options for your leads to choose. Our affiliates don’t need to worry much about forms because we’ve already crafted the perfect menu for our leads, but this is the general rule of the most effective forms: make it short and simple. Who likes to fill out long forms? No one. The same goes for our sales leads! If their convenience is prioritised, the chances of them signing up will increase.
Affiliate Tips: The Tabs
Your tabs are essentially your table of content. It’s best practice to include at least three of these tabs on your navigation: a contact page, a blog, and a compliance/FAQs page. These specific pages will give your website a greater sense of credibility because it says that you are available to answer any questions your customers might have. Your blog will also significantly contribute to your website’s SEO score. It pays to have at least one website with a blog!
We hope that these tips will give you the confidence you need to “trim out the fat,” as they say, and control the menu of your website content. The leaner it is, the more effective it will be!
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