Affiliate Tips: 6 Ways to Improve Your Marketing Strategy


Credibility is a critical aspect of establishing trust between you and your potential leads, especially within the field of finances. It is understandably difficult for consumers to entrust their personal contact information and financial background to websites that they encounter whilst browsing online. If you were to be in the consumers’ shoes, what would convince you to hand over your personal information? This article will give you ideas on how to optimise your website and landing pages in order to earn more credibility with your potential leads, while improving your overall marketing strategy.

Marketing Strategy Tip #1: Update Your Content

A surefire way to show your potential leads that your website is legitimate is to constantly update your blog content. The dates on each new post will add more credibility to your service because it will show that you’re still active in the industry. Not only does updated content demonstrate activity, it also displays accessibility. If the website is pumping out regular content, then the service must be backed by workers who are available for contact. This alone will give your leads more assurance in your service. If you’re having trouble producing regular content for your blog, perhaps our tip sheet can help! You don’t always have to produce entirely new content each time; you can actually repurpose articles and other content that you’ve written before and it will be just as effective.

Marketing Strategy Tip #2: Don’t Ask for Extra Information

Next, be careful about asking for too much information from your website visitors. T DOT UK offers optimised forms that only ask the most essential questions to 1) save time for your potential leads, 2) make it easier for them to sign up, and 3) to demonstrate more credibility. When your questions become too pointed or demand too many unnecessary details, it deters leads from signing up. Avoid intimidating your potential leads by asking for only the most appropriate information during this stage of the onboarding process. Ideally, that would include the client’s name, contact, and loan range. The more in-depth questions can be asked later in the process.

Marketing Strategy Tip #3: Incorporate a FAQs Page

Think of your FAQs page as a self-service online kiosk for your website visitors. If you were to be lost or confused about a certain place, finding the right help is key to putting you at ease. This is exactly why having a FAQs page (and even a How It Works page) is so important! It shows your visitors that you care about user-friendliness and their overall experience with your service. Make your FAQs page as visible and easily accessible as possible. It’s a good idea to keep it within your top navigation bar rather than buried somewhere in the footer. On the actual FAQs page itself, list common questions that people might have about your website, security, signup process, and more. Feel free to speak to one of T DOT UK’s industry experts for more ideas on how to optimise your FAQs page.

Marketing Strategy Tip #4: Get to the Point

We’ve mentioned this several times before in our content optimisation blog posts, but brevity is key when it comes to creating persuasive content. If you can essentially say the same things in fewer words, do it. The more words you use to extend your invitation, the less patient visitors will be to actually read it. We understand that SEO plays an important role in website optimisation, but sometimes you have to sacrifice that portion of marketing in order to optimise your website for the best user experience. If you must, inject your keywords in less visible places, such as in your articles and other inner pages. Leave the titles, headlines, and meta descriptions as clean and straightforward as possible.

Marketing Strategy Tip #5: Display Your Expertise

The next step is to display your expertise through the use of research, citations, statistics, and content of that nature. You can easily incorporate cited statistics into your titles, headings, and body content. This small extra step proves to be quite significant, as a simple mention of a related statistic gives your content an immediate credibility boost (source: Scripted). We are conditioned to associate numbers and percentages with factual information, so leverage this marketing strategy to build trust and credibility with your website content!

Marketing Strategy Tip #6: Clean Up Your Design

Finally, create a design or use a template that is both professional and alluring. A professional website does not mean it has to be bland – far from it. The core of great design is intentionality, so apply this logic to every minor and major aspect of your website. If there is no reason why a certain image should be used or if you don’t understand why the signup form is placed in the second fold of the website, investigate these features to determine their purpose. The more intentional you are about your website, the more benefits it will reap in the long run.

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