6 Dependable Methods to Promote Your Website
Whether you’re just starting out and you’re ready to unveil your site to the world or you’re an established business looking to increase your traffic, putting in some rigorous work to get more visitors is always a smart idea. You’ll want to start with some strategies that are as dependable as fish on Friday.
Here are six solid methods for promoting your site.
#1. Search Engine Optimization
Our first method is also one of the simplest and most popular. Search engine optimisation, commonly known as SEO, is the practice of optimising your website content so that it appears higher in online search results.
A key process, to begin with, is to identify your SEO keywords—the words or phrases you want to lead people to your site. Once you know which keywords you’ll be targeting, you should go through your content and check that those keywords are popping up enough to help those searching find your site. There are many online tools and other T Dot UK blog posts that can help you develop a successful SEO approach.
Pay-per-click is not for everyone, but it can be a very useful tool when deployed strategically. How PPC works is utilizing paid advertising through a search engine: you agree to a pay for every click that your ad receives. The benefit of this method is that you get to really zero in on your target audiences. The drawback is, of course, that it requires a certain level of investment. Paying money for clicks may be useful if you’re just starting and looking to gain exposure. It can also be part of a broad strategy if you’re running a specific marketing campaign and looking for conversion. That said, there is usually only so much you can invest over time.
Blogging, either on your site or guest blogging on another site, is a tremendously useful free way to boost visitor traffic. Creating and promoting high-quality content will guide people to your site and can boost your SEO ranking.
Guest blogging can be a valuable plan of action if you are good at writing and networking. Simply connect with industry bloggers and offer to write for their site—just make sure that once your post goes up it includes a link or two back to your site. In the perfect situation, it is a win-win: a site gets content for free and you promote your site to a whole new audience.
#4. Email Marketing
Assuming you’ve already built up a respectable list of subscribers, email marketing can be a very effective tool when it comes to getting people already interested in your content to visit your website.
It’s relatively easy and free: you can schedule weekly updates, create savvy drip campaigns, or make a select few emails go out for special announcements. Either way, just make sure your email is clever enough to get subscribers to click and visit your site.
#5. Social Media
Social media offers a few different avenues for driving website traffic. The first is paid social, which is the use of ads on platforms like Facebook or Instagram. One of the benefits of these ads is that they can be highly targeted to specific demographics, especially on Facebook.
A second way to drive web traffic using social media is by leveraging the social following that you already have. Promote your blog posts, offer special incentives, or design other ways to entice your social followers to click and visit your site.
Offline marketing of your website can difficult because it usually involves more than a click. But that doesn’t mean it can’t be a capital way to raise awareness or engage customers. Sometimes you can find new site visitors by networking in person at trade shows or events. Depending on how local your market is—say you’ve got your eye on Rye and Rye Harbour only for an exclusive offer—terrestrial advertising with flyers and billboards may just do the trick.
However you plan to drive more traffic to your site, a thoughtful strategy and some dedication will go a long way in making sure you get plenty of return visitors.
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