10-08-2018

Keep the Leads Flowing by Mastering Your Site’s SEO

Like the Mersey River to Liverpool or the River Thames to London, a dependable flow of leads is a vital part of your Affiliate business. One of the best ways to ensure that you’re seeing enough leads for your business to thrive is to keep a steady stream of visitors to your website. In order to do that, you’ll need to become a master of your site’s SEO.

No matter how proud you are of the content on your website, if you are not appearing in searches directly related to your business it could all be for naught. Tinkering with your Search Engine Optimisation can be a delicate alchemy of concerns, but the benefits are well worth the effort. Here are a few key factors to keep in mind that will reliably bring in a steady torrent of leads.

Backlinks

Backlinks, the practice of getting linked to from other websites, can be a tricky beast. While in theory, backlinks are a good indicator of website quality because they show your content is valued across the web, they have also been utilised by so-called “blackhat” operators. Blackhat backlinks come about from the attempt to take advantage of loopholes in the system.

Content marketers like Found point out that some of the best backlinks to get are from other reputable domains. News sites, especially, can be a valuable resource in getting links to your site. By keeping industry publications up-to-date on your latest news, and by making yourself and your employees available as interview sources on pertinent topics, you can get your company’s site mentioned on high-traffic news domains, improving your backlink standing in a “healthy” way.

Page Loading Speed

It’s a simple, yet vital, part of building your website: making sure you’ve got optimal page loading speed. But did you know that your page loading speed can have a significant impact on your SEO if you’re slugging along? It’s not just desktop loading you have to worry about: Google has announced that page speed will become a factor for mobile pages and searches as well.

So how can you make sure that your page is sprinting along with the swiftness of Gareth Bale—supposedly the fastest footballer on the planet? Clearly, you’ll want to check with your web team and confirm that you’re doing everything you can to deliver your web content as quickly as possible. If you’re not sure how fast your site loads from locations around the world, you can always use a service like Pingdom to test your speed. Some sites offer a quick free test, while others can give you a more comprehensive set of options so that you know your page is optimised for loading on the double.

Reviews

Incorporating reviews and testimonials from satisfied customers onto your front page can be a major boon to your SEO standing. Again, you won’t want to go blackhat with these—sites have been known to pay for false reviews. Genuine positive reviews are worth their weight in gold.

Talk to your sales team to learn which customers are especially happy with your company and gently encourage them to give a review. You can also send out an incentivised survey to your subscribers and ask them for a few minutes of their time. You may end up with a couple of glowing testimonials that would fit quite smartly on your landing page.

Keyword-Rich Writing

Never forget the standard SEO practice of deftly incorporating relevant keywords into all of your content. While you don’t want to unnaturally “pack” too many keywords into your writing, you should be cognizant of the keyword usage of each piece of content you publish to your site. With every piece of content, keep your target audience in mind, along with the concepts you’re writing about, and with all likelihood you’ll have just the right amount of keywords on your site to rise in the SEO rankings.

Register with T Dot UK and start working with us today! By keeping all of these practices in mind, you’ll create the optimum conditions for landing high on a search list when your target customers make their search. As more consumers rush to your site to suit their needs, you’ll see a torrent of leads come in, keeping your business bustling.

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