4 Effective Strategies for Beginner Lead Generators
20-03-2017
When new online marketers venture into lead generation, the variety of new marketing strategies can quickly become overwhelming. Between guest posting, broken link reporting, and email marketing, what should be prioritised first? If you’re new to lead generation and you’re not sure where to start, then you’re at the right place. Here are four effective lead generation strategies you should try!
Content Optimisation
Although only 25% of SEO (search engine optimisation) is on-page and 75% is off-page, as a new lead generator, one of your first priorities has to be content optimisation. Only when your content has been optimised for conversion will the off-page SEO be successful.
To ensure that your pages will urge visitors to sign up, pay close attention to these details:
- Content Hierarchy: Your landing page and home page should include clear content hierarchy; that is, content that’s organised according to their level of importance. The content structure of your page should direct, not confuse, the visitor. The ultimate goal of having a clear structure is to point the visitor towards your call-to-action, which should be the most eye-catching feature on your page.
- Call-to-Action: Your CTA, or call-to-action, is the ultimate bottom line on your page. CTAs should be visually distinct from all other page attributes. The easiest way to do this would be to make it a contrasting colour from everything else. Use the squint test to see if you can still spot your CTA even when you’re squinting. If so, it’s ready to go!
- Clean Design: We’ve mentioned this in our previous article, but visitors form an opinion about your website within the first 50 milliseconds of skimming its content. Obviously, this doesn’t give them enough time to read your witty sub-headline or explore your brilliant blog articles, so you’ll need to wow your visitors with a clean website layout. Layouts play a critical role in your conversion strategy, so don’t underestimate the power of a beautiful template!
Blogging
Blogging is a classic way to help with SEO by featuring important keywords, building interlinks, and creating high value for your readers. The Search Engine Journal even found that companies that blog “have 434% more indexed pages. And companies with more indexed pages get far more leads.” Blogging might seem like a daunting task for those who don’t write often, but there’s a way to defeat writer’s block once and for all. Actually, there are four ways to beat writer’s block, and you can find it here. Once you get into the groove of blogging on a regular basis, you can start to advertise your blogs through social media. Be warned, though, that only leads related headlines will be acceptable on Facebook, Twitter, and Instagram. Blog articles create a wealth of information that you can repurpose. One simple article can be transformed into five different marketing strategies! With a deal like that, why not start blogging?
Create Gated Content
Gated content could be any piece of valuable information that requires action to attain, such as an exclusive article, online guide, eBook, or giveaway. It’s important to create gated content to build your email list and nurture your leads through email. A study reported that a 10% increase in customer retention levels result in a 30% increase in the business’s overall value. It’s much easier to get potential clients to sign up for your service when they’re sales-ready. To nurture your leads until they’re sales-ready, create gated content to collect their emails and start your email marketing campaigns.
Email Marketing
Email marketing generally consists of three parts: nurture, engagement, and reengagement. The point of email marketing is to build trust between you and your clients so that they will convert once you send out a strong call-to-action. In the nurturing stage, you should be welcoming, educational, and personal. Drip.co discovered that a brand receives 50% more conversions when they nurture their leads, so focus on the consumer and built their trust with helpful content! Once you’ve nurtured your audience, you can move on to engagement. In this stage, use assertive call-to-actions to encourage them to sign up for your service. Finally, don’t forget to reengage your converted customers! If they signed up for your service once before, they will have a greater chance of signing up again in the future. Reengagement is key!
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