13-07-2018

Affiliate Tips: Turning Your Website into a Lead Magnet

There are billions of Affiliate websites with many of which are vying for the same leads, yet only a select few have achieved the goal of becoming lead magnets. To turn your current website into a lead generating machine, you need to do more than just making general optimisations. With this kind of niche saturation, it takes a website that is above and beyond to win over consumers who have already been exposed to thousands of similar advertisements each day. In this article, we’ll briefly show how you can effectively turn your website itself into a center for targeted leads.

HubSpot defined a lead magnet as “a marketing tool that generates leads by offering a long-form resource in exchange for a prospect’s contact information. Leads magnets can take the form of ebooks, whitepapers, templates, and similar downloadable assets. This exchange takes place at the second stage of a buyer’s conversion path.” The keyword here is “exchange.” In order to convince consumers to submit their valuable information to your website rather than to a competitor’s, you have to be able to offer something truly valuable in return – something that many of your competitors aren’t already doing. If you decide to provide the same lead magnets as your competitors, then be sure to research their content and see how you can potentially do better.

The 80-20 Rule

We all understand the value of a new conversion, but did you know that it first takes for you to provide value before receiving value in return? Lead magnets are called that for a reason: they are meant to be irresistible baits for your leads. To create irresistible content, you simply cannot hold back.

Think of the 80-20 rule. If you want 20% of someone’s efforts, you first have to provide 80% of your own effort. As HubSpot mentioned, this can take the form of ebooks, whitepapers and other forms of free content. It can also encompass much subtler details, such as the optimisation of your own web design, blog articles, marketing strategies and more. Let us elaborate on those three points.

Clean Design

One of the more tangible ways to create value for your audience is to offer an organised and user-friendly browsing experience across your entire website. Your template, copy, and overall web design should look seamless on all devices. From the moment your visitor opts in to your page, they should immediately know where to navigate to find what they need. To achieve this, you need to establish clear directions without actually having to state where the audience should look next. This can be done through the strategic use of images (e.g. an image of a person looking towards the call-to-action), listing steps, or creating a sales funnel to hook, nurture, and convert your visitors.

Quality Content

Another way to provide value is to create high quality content on a regular basis without adding any call-to-actions outright. Doing this does two things: it demonstrates that you are knowledgeable about the industry and you want to genuinely help your consumers without receiving anything in return each time. This perception of authenticity pays off over time, when you’ve proven that the “exchange” is fair and worthwhile for the consumer. In everything that you create, be it blog articles, newsletters, general web content or gateway content, keep the 80-20 rule in mind. As long as you keep striving to provide more value than what you ask for in return, then your conversion rates will most likely increase more consistently.

Better Marketing

Last but not least, a surefire way to turn your website into a lead generating machine is to optimise your on-page and off-page SEO. We’ve written plenty on SEO in our blog, but to recap, on-page SEO includes keywords, internal links and page loading speed, while off-page includes backlinks, guest posts, social marketing and more. The key to driving more targeted leads to your website is making sure that your site exceeds Google’s algorithmic standards by serving the consumer’s best interest first. Malicious or overly aggressive marketing strategies won’t cut it with the current algorithm. You’ve got to research what consumers want and execute it as best as you can. Once you find the momentum, leads will start pouring in on their own.

To start generating more money with your online traffic, sign up as an Affiliate with T Dot UK today. We have the tools, experts and resources you need to take your lead generation business to where you want it to be – in half the time. All it takes is for you to fill out a short online application. What are you waiting for? Make the most of our network today!

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