09-02-2018

Performing an SEO Analysis of Your Website

Search engine optimisation, or SEO, is like an impossible code of sorts that keeps changing the second you manage to crack it. Yet, thousands of our talented Affiliates seem to stay on top of their SEO despite the hundreds of algorithmic changes that happen every year. Even with the insane algorithmic fluctuations, some people just manage to hop over each hurdle and quickly adapt to the new rules of the game. And we know exactly how they’re able to do that each time.

The answer lies in conducting a regular SEO analysis of their own websites. The search engine algorithm might change frequently, but its bottom line remains the same. All search engines want to cater to their visitors in the best way possible. This includes delivering top-notch websites that are fast, user-friendly, relevant, and presentable. These great results will encourage visitors to keep returning to the same search engine. If your website coincides with what the search engine is looking for, then you will increase in your rankings. Here’s how you can perform a thorough SEO analysis of your website for higher search rankings:

Page Speed

Page loading speed has a significant impact on your SEO rankings for good reason. If Google were to show slow-loading websites first, less people would be inclined to use Google as their default search engine. In other words, if your work doesn’t make your company look good, you won’t be promoted. Try taking away unnecessarily large images, redirects, and plugins to make your website less weighty.

Backlinks

Backlinks are the cornerstone of SEO rankings because it tells your search engine that your website is high quality and trustworthy. If more authoritative websites link to you, your credibility will increase along with your page views and SEO rankings. If you’re low on backlinks, try pitching your website/articles to authoritative websites that attract the same target audience!

Keywords

Evaluate your current keywords to see whether or not they are helping you drive more organic search traffic. You can do this in detail by visiting Google’s Keyword Planner and researching the keywords and key phrases within your niche. You should be able to find their level of competitiveness, number of searches per month, and PPC price estimates.

Site Errors

Website errors are common and difficult to avoid, especially if you run a high-quality website chocked full of pages. A few website errors might not cause any real damage to your SEO rankings, but it’s good to conduct a full site search to catch the errors that do show up. Similar to the page speed, site errors get in the way of user experience, which doesn’t make your website and search engine look good.

Mobile-Friendliness

With more web users browsing on their smartphones than on their desktops, it’s no wonder why Google has begun penalising non-mobile-friendly websites. You’ve heard that right – not only are you not going to rank high in SEO for having a non-mobile-friendly site, but you’re going to be punished for it. This is Google’s way of making a statement to the world that times are changing, and if webmasters refuse to change with the times, they will become irrelevant. So, as a lead generator, make sure your website caters to the audience no matter what device they’re on. This way, you’ll earn more repeat customers as well as new leads from the web!

The key to sustaining your SEO ranking is to look over these attributes regularly. The more you strive to remain on your search engine’s good side, the more likely you’ll start to perform better on their website! To get your own website evaluated by a professional Account Manager, sign up with T DOT UK today.

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