20-09-2017

Leads Affiliate Program

Persuasive marketing techniques take a measure of psychological awareness to exact, and such marketing techniques aren’t usually taught through step-by-step guides on the web. It comes through years of experience handling different audience demographics and paying attention to the subtle differences between different niches. Fortunately, you no longer need to wait years on end to get the exact formula you want. Although experience helps in giving you a better feel for your digital marketing craft, T DOT UK will be more than happy to help you navigate this lead generation journey. We’ve got years of experience under our belt, so you can save time learning from our observations. These are the top ways to get more visitors to sign up for your service:

Affiliate Tip 1: Use the Halo Effect to Win Over Your Visitors

The Halo Effect was a term dubbed by Edward Thorndike, a psychologist who studied human learning curves and connectionism, which describes our ability to form mental connections about multiple seemingly-unrelated things. The Halo Effect can be applied to digital marketing to increase your content’s persuasive power. It all starts by establishing yourself as a thought leader by demonstrating professionalism in your website text, page design, and compliance pages. The next step is to show that you know what you’re talking about by citing credible sources, writing well-researched content, and getting mentions/testimonials/backlinks from real people. Your visitors will naturally assume that because your leads website is clean and your text is professional, you must be able to deliver quality service as well.

Affiliate Tip 2: Appeal to People’s Natural Curiosity

Don’t hold back from sparking curiosity in your viewers. People need to be interested in what you have to offer before they click at all, and a great way to pique their curiosity is by mentioning some of what you offer, but not all. Create mystery with your titles and headlines. Give people enough information to know what you offer, but not enough so that they don’t need to click in order to find out. Some great ways to appeal to people’s curiosity are to ask a question, give a surprising fact, hint at controversial topics, or simply using catchy headlines. You should only be satisfied with your headlines when you know that you would click on it if you were a consumer. If you aren’t persuaded, not many others will be, either!

Affiliate Tip 3: Trigger Your Visitors’ Fear of Missing Out

Everyone has a measure of FOMO, or the fear of missing out. To leverage this information, try incorporating the following strategies:

Statistics: Statistics do wonders for establishing credibility, but it can also spark a sense of FOMO if you’re including statistics about how many people are benefitting from the service that you’re offering.

Irresistible Deals: When you phrase your service in an irresistible way, visitors won’t just be curious – they will fear missing out on such an offer. The best way to do this would be to create a sense of urgency with your words. Use trigger words, such as, “now,” “today,” and “limited” to urge your visitors to sign up quickly, lest they miss out on the amazing deal!

Using psychology-based design optimisations to persuade your visitors is far from manipulation in the negative, scammy sense. Every great and intentional design, whether online or offline, was meant to persuade or communicate some sort of important message. Without intentionality, it’s almost impossible for any design to be considered good or great. The bottom line is to do your very best to generate as many quality leads as you can, and T DOT UK is here to provide you with the legal tips and tricks to do so.

If you haven’t signed up to become an Affiliate with T DOT UK just yet, now is the time!

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