Lead Generation Tips
19-10-2016
Lead Generation within the financial niche generally sells itself quite well, but some detailed tips for best practices never hurt. In fact, keeping these tips in mind will most likely boost your leads conversion rate in a consistent and sustainable manner!
We won’t be offering any of the generic “create good content” spiel here; instead, we’ll provide you with actual useful tips on how to get results from your hours of investment. There are hobbyist lead generators who do this on the side, expecting little results, and then there are serious lead generators who are in this to create a comfortable income. These tips will benefit the hobbyists but take the serious Affiliates to the next level.
Lead Generation Tip: Be Fruitful and Multiply
You may have heard of this term before: be fruitful and multiply. If something is thriving, don’t just settle with one channel. You’d only be cheating yourself! You should instead duplicate them for maximum ROI. This includes creating multiple landing pages, forms, blog posts, giveaways, and other promotional outreach strategies.
Of course, before you could determine whether something is worth multiplying, you’ve got to first put it to the test! So, set aside a season for A/B testing to create techniques that work best for you. The following are some important features to test:
- which website titles draw in the most organic traffic
- which blog topics attract the most visitors
- call-to-action colour scheme and placement
- social marketing strategies
- keywords and key phrases
Lead Generation Tip: Simplify
We’re willing to bet that even the most intricate and informational websites can’t compete with one that’s convenient for the user. What’s the secret to being ahead of the curve? The answer is to just make the most convenient product for your market.
This is the golden rule that many webmasters take for granted; don’t just nod and keep on creating confusing and overwhelming content, but apply the rule of simplicity to all your websites. You should help users navigate where to go and what to do next. The most successful websites are the ones that have clear topics, clear calls-to-action, and clear instructions. Pro Tip: sacrifice even cleverness for simplicity.
Lead Generation Tip: Give More Than You Demand
If you are thinking about promotional activities, such as tactics to build your e-mail list or get your website shared across multiple channels, the best rule to keep in mind is to give more than what you demand from your participants. The idea is that your offer should be worth ten times more than what you’re requesting from your users. If you want your users to pay for a service, for example, you should make sure that it’s worth more than what you are asking. If you want your visitors to give you their e-mail address, give them something worth ten times more in return, such as a free eBook or reward. So, with this tip in mind, employ several different promotional strategies and see which one works best with your specific audience.
Lead Generation Best Practices Tip: Offer Help and Support
Do you have a contact page? You should, because having one not only helps with your SEO ratings, it’s a fantastic way to build trust between you and your audience. We have some helpful FAQs on our site that can help guide you in the right direction. The more assistance you offer during the nurturing process, the more assurance you’ll provide for your leads. It’s that simple, assured and trusting leads convert!
Disclosure: This article is for informational purposes only and should not be construed as business, financial, or legal advice. T.UK cannot guarantee the accuracy of any information found on third-party websites.
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