Grammar Tips for Affiliates


If you’re a webmaster, you’ll probably understand the hesitancy and frustration that comes along with creating your own copy. You’re not alone! Approaching the blank page can be intimidating even for the most experienced writers, let alone for people who aren’t exactly in love with the craft. We find this passage from Stephen King’s book, On Writing, to be exceptionally motivating for the nervous writer:

“You can approach the act of writing with nervousness, excitement, hopefulness, or even despair—the sense that you can never completely put on the page what’s in your mind and heart. You can come to the act with your fists clenched and your eyes narrowed, ready to kick ass and take down names […] Come to it any way but lightly. Let me say it again: you must not come lightly to the blank page.”

Tips for Affiliates: Break Some Rules

In the financial leads industry, writing can take both the informal and formal structures. This is a forgiving niche that allows webmasters like you to experiment with keywords and key phrases. In other words, don’t be afraid to conduct trial and error. Writing is a learned skill, so you will get to where you want to be with practice.

Tips for Affiliates: Start With a Conjunction

Toss away the writing tips that you’ve been taught in grade school! Starting sentences with “And,” “But,” or “So” is grammatically correct and can actually contribute to the matter-of-face tone of your copy. You can be as creative as you want, as long as what follows the conjunction is an independent clause (a stand-alone sentence with a subject and verb).

Example 1: You don’t have to worry about a thing after applying for business financing. So, what are you waiting for? Sign up today!

Example 2: Creating the perfect dream wedding could take months to figure out, especially with hundreds of family friends waiting in line to receive their invitations. And let’s not forget about the funds for it all!

Tips for Affiliates: End With a Preposition

Ending sentences with the words, “for,” “about,” or “with” is grammatically correct. It sounds much more natural to write, “There’s nothing to worry about,” than “There’s nothing in which to worry.” The rule that you cannot end with a preposition is now nullified in the English language because we finally figured out that it applies much more to Latin grammar.

Thus, write naturally without being afraid!

Example 1: You might be wondering where these funds might come from. The answer is through our trusted lenders!

Example 2: Sometimes, it can be hard to overcome the financial pressure that one is under. That’s why we’re here to help!

Tips for Affiliates: Split Those Infinitives

An infinitive is a two-word form of a verb, such as “to write.” To split the infinitive would mean to put an adverb in the middle, such as, “to diligently write.” This type of writing was considered bad form back in the day, when the Dean of Canterbury saw “no good reason” to split the infinitive. It is now up to the writer to distinguish whether or not this is good form. We find that people split infinitives more often than the Dean had thought.

Example 1: To creatively write, you have to be willing to break some rules.

Example 2: To passionately illustrate our point, we’ve composed multiple examples for you to study.

With these rules tucked safely in the pocket of your mind, we hope you can now approach the blank page with more confidence than before. Remember, just write naturally and give yourself room to learn. Don’t be afraid to test new headlines and meta descriptions! The rules are yours to break or follow.

Do you want more tips? Sign up today as an Affiliate. We’re here to help every step of the way!



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