Gain Over 100 New Subscribers Per Day
12-04-2017
In the digital marketing era, it can be easy to undermine the importance of email subscriptions. But make no mistake. Email marketing is as alive and effective as ever! SEO and pay-per-click ads are powerful, but these strategies oftentimes rely heavily on drawing in new users to your website. By enticing your visitors to subscribe, you will gain a captive audience.
This is incredibly valuable to your business because you can nurture, pitch, and re-engage your customers when you have a captive audience. Studies show that adults actually prefer receiving emails over other forms of outbound communications. A whopping 91% of whom admitted that they want to receive promotional materials from their chosen businesses through email. With all of these statistics pointing towards the potency of email marketing, the only question left is how to get more email subscriptions.
In this article, we’ll walk you through the process of getting as many as 100 new subscriptions per day.
Analyse Your Current Strategy
If you are actively trying to capture more email subscriptions, evaluate your strategy. In order for people to want to sign up for your service, you have to have a good reason. It might not seem like much to ask visitors to give you their email, but think about it in their shoes. If you were a new visitor on a website offering a loan service, what would be your worries? What would ultimately convince you to hand over your email? There has to be a great reason as to why you would risk giving away your contact information to a complete stranger. If you look at it through that perspective, getting emails is a bit tougher than you thought, isn’t it?
Thankfully, there are countless ways put your visitors at ease and win them over completely. The most important strategy is to establish your credibility as an online business. If you were a new visitor, which part of your current website makes you feel uneasy or unsure about whether or not to trust the service? More often than not, it’s the aesthetics and the language of the website that puts newcomers off. The best way to go about this is to fix your grammar (or outsource a copy editor) and use a high-converting template. If you’re unsure about your current layout but don’t want to use someone else’s design, research your competitors’ websites and see how they organise their data. Then, model your site based on what works the best. Here is our guide on how to create effective landing pages. Why start from scratch when others have already paved the way for you?
Once you’ve optimised your website to look and sound more professional, move on to the next step.
Entice Your Visitors
Remember that no one will automatically subscribe to your website simply because it looks professional. The credibility will definitely put your users at ease, but you will need to give them an extra push to make that next move. Many webmasters use gated content to attract people to sign up for their service; that is, special content that will only be delivered through an email subscription. If you don’t have anything valuable to use as gated content, then offer a subscription checkbox next to your form submission. Be sure to use strong and compelling language to hook your visitors into handing over their emails. Use words such as “now” and “today” to create a sense of urgency. Incorporate different colours to your CTA to catch their attention. Finally, don’t be afraid to perform split tests and see what works best for your visitors! Each group of people is different, so get a feel for what works best for your leads.
Make the Signup Process Extremely Simple
This might not come as a surprise, but you have to make sure that your subscription form is as clear as day. The easier it is for people to sign up, the more effective your subscription form will be. We suggest that the most information you require on this form includes first name, last name, and email. That’s it! Any more than that and it’s starting to ask for too much, especially when normal subscription forms only ask for one thing: your email. Place your subscription box in a high-activity area on your website, like your header, sidebars, or even body text. If you want to have a pop-up screen, code it to pop up after a few minutes of your visitors being on your website. You don’t want people to be greeted with a subscription pop up as soon as they enter your site. It’s almost a guarantee that they won’t sign up at all because they haven’t gotten the time to know what you’re all about.
Of course, you have to also couple these strategies with your existing promotional efforts for it to truly reach its potential. If you faithfully complete each of these steps on your website, then dozens of new subscriptions will start pouring in.
To generate an income with your traffic today, sign up to become an Affiliate!
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