Drive More Traffic to Your Website
What if you could “steal” traffic from your competitors? There is a tried and true way to do so and it’s completely legal. This route might not get you ranking top pages overnight, but you will slowly find yourself getting a consistent inflow of traffic after practicing this strategy religiously. Consistent and sustainable traffic is often earned over a period of time; it’s not something that could be achieved overnight and sustained forever. It takes plenty of work and research.
So, if you’re ready to get started, here’s what you need to know to earn the same traffic as your main competitors.
Drive More Traffic Tip #1: Create Great Content
Before you should even think about improving your search engine rankings, make sure that your website has valuable and worthwhile content. That’s what’s going to help you stay at the top once you start driving traffic. Creating content that benefits people means giving them exactly what you marketed in your titles and headlines. Even with creative blog posts, try to stay true to your niche. Build an audience organically by earning their trust and respect as a thought leader of your own right.
Once you think that your website has great content, your next step should be to study how your competitors marketed their websites. To get the same audience, you’ve got to promote your products/services using the same outlets. Here’s how to find those outlets and have them starting selling your content as well.
Drive More Traffic Tip #2: Identify Your Competitors
To do this, simply search up the keywords or key phrases that you’d like to rank for. Take note of the websites that show up on the first page of your search results. Those are your main competitors.
Drive More Traffic Tip #3: Analyse Their Backlinks
Using free sources like OpenLinkProfiler or BacklinkWatch, compile a list of all the backlinks from each of these top websites. Regardless of what you might have read by the well-intentioned SEO amateur, backlinks are still as crucial as ever when it comes to getting high rankings on search engines.
Once you have a solid list of quality backlinks from your competitors, it’s time to move on to the real challenge: getting them to link to you.
Drive More Traffic Tip #4: Steal the Market
Getting quality backlinks is no joke, although it’s definitely not an impossible task. Thousands upon thousands of websites have been able to do this successfully, so why not you?
Since purchasing backlinks is strictly against Google’s terms and conditions (and could get your website buried if you’re penalised), we’ll show you different ways to build your backlinks fair and square:
Drive More Traffic Tip #5: Guest Blogging
Guest blogging is not a permanent solution, but it should definitely help you get your foot through the door. To find relevant websites that welcome guest posting, search up your “niche” + “guest post” or “niche” + “write for us”. Pitch yourself well by giving these websites a glimpse into your publication history (if you have one), your online following (if you have one), a brief summary of what your piece is about, and why it’ll benefit their blog as a whole. Earning your first guest post will be a small but significant step forward.
Drive More Traffic Tip #6: Commenting on Related Authoritative Blogs
This strategy is exactly what it sounds like: drop a comment on your favourite blogs (with your link attached, of course). By commenting your opinions on related blog posts, you’ll be gaining natural attention from readers of that authoritative website. We suggest that you subscribe to a few relevant blogs first, so you’ll be among the first to drop a comment. The higher up in the comments you are, the more exposure you’ll get.
Drive More Traffic Tip #7: Infographics
Infographics are not only simple to make, they’re also incredibly sought-after by bloggers and companies alike. Once you’ve gathered all your relevant stats, go to Pitkochart, Visual.ly, or any similar infographic-building tools to build your own graphic. Once you’re done, submit it to sharing websites like AmazingInfographics to gain exposure. You can also pitch it to related blogs as well. Don’t let your precious infographic go to waste!
Drive More Traffic Tip #8: Blogger Reviews
If your website sells a product or service, you can offer sample trials to multiple bloggers (with high traffic) in exchange for a review and a link. It’s a win-win for everyone!
Drive More Traffic Tip #9: Submit Your Website to Feedback Sites
Feedback sites like SuggestionBox and Criticue are great for dropping your links while getting constructive advice at the same time. All you’ve got to do is submit your website for a public critique (all of this is free), and you’ll receive a backlink at the same time.
Drive More Traffic Tip #10: Broken Link Building
Broken link building won’t go away anytime soon because it works! Rather than just begging authority websites to link to you, give them a hand by letting them know which links are broken. This is the time to suggest your own link, or course. You can use Google Chrome’s Check My Links to analyse broken links on specific web pages. Once you find a broken link that fits with your particular niche, write a similar blog post of your own or find an existing one to pitch to the website.
If you employ these different marketing strategies consistently, we’ll guarantee that your traffic will increase over time.
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