Digital Marketing 101: How to Get Started with Online Marketing
26-07-2017
Almost everyone tends to think that they have great ideas but simply don’t have enough time to execute it. Because we’re living in the digital age, most of those ideas tend to involve starting a website or a blog of some sort. There are all kinds of excuses that get thrown on the table when someone says that they want to start a website, but can’t. It’s really no fault of theirs, as online marketing isn’t the easiest feat in the world if one is just barely starting out. It takes time, work, and consistency to truly take off in the online world. Some people just don’t have time for that kind of commitment.
But if you’re serious about making this work, then just know that you have the potential to earn hundreds of thousands of pounds (or even millions, just as many other online marketers are currently doing). All it takes is a certain level of commitment and the right advice to get you started. The commitment part is up to you, but we’ve got all the great advice you need in this article. Let’s dive into it.
Pick a Lucrative Niche
It goes without saying that the more popular your chosen niche is, the more traffic you can potentially pull to your website. The problem arises when people purposefully pick a hyper-specific niche that barely has any organic search traffic at all. Sure, ranking for these niches might be a whole lot easier than ranking for a more saturated super-niche, but you will also be faced with the burden of carving out your very own audience for the specific topic you want to focus on. Larger niches already have their own loyal audiences, so the most efficient method to gaining fast traction is to actually pick a saturated niche. Your competition will be fierce, but with our help, you’ve got nothing to worry about.
There are tons of great niches for you to choose from, but when it comes to picking a lucrative niche, we suggest you look into the current lead generation trends on Google. A simple search on Google will let you know exactly which niches are the most profitable. Amongst the top two is the financial loans niche, which usually encompasses business leads. T DOT UK, for example, works with Affiliates to connect consumers with lenders. Each time a consumer signs up through an Affiliate’s web form, the Affiliate earns a competitive commission from T DOT UK. This is the essence of Affiliate Marketing; a method that bloggers and webmasters use to monetise their websites.
Create and Optimise Your Website
Once you pick your niche, it’s now time for you to start creating your website. Before you think about filling it up with great content, carefully consider your website blueprint: the template, colour scheme, and structuring of your content. We’ve written on the importance of colours and how it can potentially affect your conversion rates, but there are so many other nuances that can contribute to how consumers will receive your website. Here are some quick tips on things to keep in mind when you begin crafting your website:
Professional is Always Best: It’s easy to get carried away with fun templates and creative ideas, but it all comes down to intentionality. If you don’t know why a certain image or slab of text should be there, then it’s probably a good idea to take it out of your design. The cleaner your page looks, the more your audience will be able to focus on the call-to-action.
Prioritise Your Call-to-Action: Perhaps the most important detail on your page, your call-to-action (CTA) should stand out the most amongst the other page attributes. You can make your CTA stand out by giving it a contrasting colour, using larger fonts, placing it in the top fold of your page, or all of the above.
SEO and User Experience are Equally Important – Optimising your website for SEO is considerably different than optimising it for user experience, although there are ways to consolidate the two approaches. Come at it with a balanced mindset. On one hand, you want to be able to draw organic traffic to your website through SEO optimisations. On the other hand, when consumers do reach your site, they have to be impressed by what they see.
Promote Your Website through Multiple Channels
SEO is an important traffic channel that still works well to this day despite the overly saturated web, but you should not rely on SEO alone to bring in all of your traffic. There are a handful of other powerful channels out there that will help bring exposure to your website. Some of which include:
Social Referrals: Social media is a great outlet for churning traffic towards your site. Whether you use your own social platforms or collaborate with others, share your content on social media to drive more traffic to your website. Certain social platforms, such as Facebook and Instagram, are hubs for audience targeting because of their tight-knitted communal feel.
Strategic Partnerships: By forming strategic partnerships with other bloggers or Affiliates within your niche, you’ll learn more promotional strategies and maybe even gain a few backlinks for your website!
Ads and Emails: Ads and email campaigns are more traditional, but still just as effective, no less. Despite what some marketers might try to predict, emails aren’t going anywhere. Open rates and click-throughs are still as steady as ever for many companies out there. Make good use of your email list or work towards building one if you haven’t already. Email campaigns will help you nurture new leads and improve your conversion rates!
With these three detailed steps to help guide your digital ventures, you’ll definitely step off on the right foot! To start monetising your website ASAP, sign up to become an Affiliate with T DOT UK! We offer comprehensive analytics, free advertisement creatives, and technical support at all times. We look forward to growing with you!
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