08-09-2017

Affiliate Tips: Landing Page Optimisation

Are your landing pages driving in enough traffic to give you the revenue you want? If it’s not, we’ll show you how to attract more visitors with just your landing pages.

Landing Page Optimisation Tip #1: Make a Persuasive CTA

The CTA, or call-to-action, is perhaps the most important aspect of your landing page. If your CTA is not clear, then you’ll be missing out on tons of potential signups. Even if the rest of your website is optimised and presents a clear case for what you offer as a trusted online service, you cannot expect consumers to do their due diligence and dig for your call-to-action. Therefore, the best way to ensure that your visitors will sign up is to actually make your call-to-action as eye-catching as possible. It takes plenty of tries to actually nail the call-to-action, but here are a few things you can do to at least ensure that it fulfills the basic requirements:

Make It a Different Colour: Your call-to-action should pass the squint test, which basically means that if you squint your eyes and you can still spot where you CTA button is, then you’ve succeeded. Part of making the CTA easy to access is making it hard to ignore. Remember this rule and you’ll be just fine!

Short, Concise Copy: Keep your CTA copy short and sweet. Add words such as, “now” and “today” in order to evoke a sense of urgency within the reader. These positive trigger words have been proven, time and time again, to work!

Sensible Placement: Finally, make sure you place your call-to-action within the top fold of your page. More often than not, if people don’t see what they’re looking for within the first few seconds of visiting the website, they won’t be scrolling all the way down to look for the CTA button. Make it as visible as possible!

Landing Page Optimisation Tip #2: Use Compelling Images

Next, use compelling images to draw in your potential leads. The psychology of images is such that it persuades clients by making the service or product seem more relatable. The best marketers are the ones who realise that it’s not about marketing the product or service itself – it’s about marketing a lifestyle. Nothing makes lifestyle marketing easier than using compelling images. As they say, pictures are worth a thousand words. This is definitely a true statement when it comes to website design. So, choose images that convey how your service or product will make the visitor feel once they sign up for it (i.e. happy, excited, fulfilled, etc.)!

Landing Page Optimisation Tip #3: Increase Your Credibility

You can easily increase your credibility by doing a few things, including but not limited to:

Making Your Contact Page Clear: Your contact page should most definitely be included in your top navigation, or somewhere visible on your page. You want your visitors to be at ease about signing up for your product. One of the ways you can do that is to make sure that they know you are available to speak at any given moment. This type of guidance is crucial to establishing trust between your brand and your visitor.

Including Different Methods of Contact: On the Contact page itself, include multiple methods of contact. This can include a phone number, email address, mailing address and more.

Include a FAQ Page: FAQs are great for establishing trust because they show the visitor that you care. Your FAQs should include the basic questions about how to sign up for your service and how visitors can get into contact with you should they need any help.

Finally, the last thing for you to do is to simply market your landing pages where your target audience will most likely click! This can be through email marketing, social referrals, or SEO. For a complete rundown on how to properly market you optimised landing pages, sign up with T DOT UK today! We will connect you with industry experts who will take your Affiliate Marketing strategies to the next level.

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