10-08-2017

Affiliate Tips: Getting Started with the Right Domain

Domain names play an important part in how your audience will receive your website. Your domain name implies how credible you are and what you’re all about. This creates a somewhat daunting pressure for many Affiliates because it’s not easy to find a good domain name in a crowded niche. It might seem as though everything good has been taken, but don’t worry. If you’re in this predicament, here are some tips to find the domain name you want.

Domain Tips for Affiliates: Add an Interesting Adjective

In the short-term loan niche, you most likely won’t be able to find domain names with the obvious adjectives available. If you really want to use a common keyword such as fast, easy, or secure, make sure that the rest of the URL is unique. For example, if FastLoans is taken, try IWantFastLoansNow. This is merely an example, as there are dozens of way for you to go about this. It’s almost like putting old Lego pieces together to create something new. We suggest you try new adjectives to begin with. Keywords such as powerful, creative, or simple might not rank as highly as the more common keywords, but they can potentially add more value to your brand than the saturated keywords. There’s definitely an advantage to making your domain name memorable.

Domain Tips for Affiliates: Use a Strong Verb

Similar to using unique adjectives, we suggest that you add strong verbs to your domain name. Verbs add a sense of urgency to your overall message. A strong verb might turn your domain name into a call to action in and of itself. With this, you’ll kill two birds with one stone! A few examples of strong verbs include get, score, and earn. For example, a domain name such as GetFastLoansNow acts as both an attention grabber and a call to action all in one. It also tells the visitor exactly what you offer, which makes your platform seem more focused and credible.

Domain Tips for Affiliates: Buy It

If all else fails, simply buy an existing domain name. It sounds like a no brainer, but many people don’t want to resort to this option. There’s absolutely nothing wrong with budgeting for an authoritative domain name because it will pay off in the long run. A domain name full of important keywords will drive a lot more leads than a more obscure domain.

Domain Tips for Affiliates: Extend Your Other Platform Names

For those who already have different well-known platforms, simply add to the brand that you’ve already created. For example, if you have a popular Facebook group or Instagram page called TravelPics, play off of your established brand with the domain name TravelPicsLoanMatch. This is different from combining niches because you’re not necessarily going to write about your brand; only the services that you offer as a Affiliate. Keep in mind that this strategy is only meant to work for the captive audience that you already have. It will be much easier to onboard customers who are already familiar with your brand and/or interacted with you.

Domain Tips for Affiliates: Add Your Country or Area Code

It might seem overly exclusive to add a specific location to your domain name, but remember that nothing is stopping you from making multiple domains. Adding a location to your domain name makes it more appealing for those who identify with that location. You are essentially claiming the top spot in a very focused niche, which increases your credibility and gives you a bit more advantage over the general domains. A few examples would be LondonLoans4U or LoansintheUK.

Domain Tips for Affiliates: Use a Different TLD (Top-Level Domain)

You can also try using a different TLD if .com is taken. It’s not the end of the world if the most common TLD isn’t available. In fact, you can incorporate your TLD into your overall brand – just like how we’ve managed to do the same. One of the greatest strengths your domain can have is its memorability, so be clever with your title and come up with creative ways to fit your TLD into its overall flow!

For more Affiliate Marketing tips and strategies, check out the rest of our blog or sign up with our network! We assign an expert Account Manager to each Affiliate so you will always have the support and guidance you need to succeed in this industry.

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