6 Lead Generation Myths that Might Ruin Your Sales
19-02-2018
Online lead generation is a fairly new industry that marries the creative and the technological to drive web traffic for all kinds of businesses. Although there are strict lead generation rules that have been set in place by search engines, compliance organisations, and other digital watchmen, there are still myths and rumours floating around that might harm the growth of the actual lead generators. We are going to attempt to address six of those myths and clear the fog once and for all. Without further ado, let’s get straight into it.
Myth #1: You shouldn’t advertise on Facebook (or any social media for that matter).
Even though Facebook and other social media platforms have strict promotional boundaries against certain industries, the complete discouragement of advertising your websites, articles, and services is not true. You can still use social media to engage with your target audience by joining groups and commenting on their posts. Be sure to read the rules and regulations before you start promoting, as each platform has its own discretions.
Myth #2: Blogs don’t make a big difference.
It might be true that some landing pages and websites perform just fine on search without needing blogs to boost their SEO, but this is not a common trend. The more high quality content you have on your website, the better your chances will be of drawing in new visitors and converting those leads into sales. Blogs are a great place for Affiliates to create internal link systems and boost their SEO with valuable keywords.
Myth #3: You have to pay for great features.
With T DOT UK, this myth is not true at all. Affiliates who sign up for our network gain free access to an advanced lead tracking and analytics system that boosts their campaigns like no other. The entire lead generation journey with T DOT UK is free, at least when it comes to creating new campaigns and tracking their results. Our Affiliates are free to do what they do best and let us handle the marketing creatives.
Myth #4: All Networks pay around the same.
Payouts are an incredibly important factor in determining which Affiliate Network is best for you. Not all Affiliates Networks are competitive with their pay, and not all release their payouts on time every single pay period. T DOT UK is set apart by its dedication to its Affiliates, distributing hefty payouts on time or early each pay day. To make the most out of your affiliate marketing journey, capitalise with T DOT UK’s competitive payouts.
Myth #5: All authoritative backlinks are the same.
Yes, all authoritative backlinks are high quality and should be encouraged. Still, they are not all the same in terms of generating the right leads for your specific niche. A completely unrelated website might link to yours, which will most likely help with your SEO rankings, but if their target audience isn’t the same as yours, you might not see any conversions at all.
Myth #6: There isn’t a formula to lead generation, everyone does it differently.
In contrast, the rules are pretty much the same across all playing fields when it comes to online lead generation for the financial industry. Just because one Affiliate’s strategy isn’t exactly identical to the next doesn’t mean that there isn’t a concrete formula. The good news is that there is, and you can learn much of that formula by reading our other blog posts or by signing up as an Affiliate with T DOT UK.
The good news is that it’s never too late to start overcoming these myths and drive more traffic to your website in new, unprecedented ways. Sign up with T DOT UK as an Affiliate for more guidance on how to take your future lead generation campaigns to the next level. We’ll match you up with an experienced Account Manager who will help you get to where you want to be.
Need a revenue boost? Sign up with T DOT UK today.
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