A Beginner’s Guide to Lead Generation
15-06-2017
Lead generation might not be a popular term on the web, but it remains one of the greatest income sources for digital marketers. Lead generation also goes by the name of Affiliate Marketing or profit sharing. In this guide, we’ll explore what lead generation is in full detail. If you’re new to this industry, you’ll leave this article knowing exactly what it offers and how you can earn an income through this monetisation strategy.
What are Leads?
Starting with the basics, leads are simply customers who have expressed their interest in your product or service. Web leads and call leads are both sales leads, but they come from different sources. In lead generation, your goal is to convert as much of your traffic into leads as possible. You can track the progress of your leads through the amount of signups or calls you generate with your various forms of advertisements.
Once you get the hang of lead generation, you’ll quickly realise that not all leads are created equal. There are such things as bad quality leads, and those are leads who aren’t truly interested in your products but were somehow coerced into signing up. This is why you need to find a target audience, or a group of people who are generally interested in the kind of products you sell. It’s much easier to market to people who actually need what you offer, rather than trying to convert someone who is completely new to the concept. We call sales-ready leads “warm leads,” and they are the type of quality leads you want to reach out to.
Where Do You Find Those Leads?
Now that you have an idea of what kinds of leads you’re looking for, the next step is to actually go out there and look for them. A vast majority of our Affiliates actually use the reverse route: they make it easy for their leads to look for them. This is a marketing strategy called SEO, otherwise known as Search Engine Optimisation. SEO works best with industries that are popular because it’s all dependent on your search results. If you optimise your website for low-competition keywords, you might rank highly on the search results but there won’t be many people who search for those keywords. On the contrary, if you choose keywords that are extremely popular, you will have a more difficult time ranking, but your efforts will most likely pay off in the long run. For more tips on SEO optimisation, check out the rest of our blog!
Another interesting way to find high quality leads is to monitor your competitors and see where they promote their services. If it seems like your competitors are doing well, pay close attention to how they optimise their website(s) and where they promote their platforms. Traffic can come from social referrals, searches, or even offline sources. The more you pay attention to what your competitors are doing, the more aware you will be about the different strategies that are out there.
Why Get into Affiliate Marketing?
The answer is simple: Affiliate Marketing drives the most revenue for all the top websites in the world, including Google, Yahoo, YouTube, and many other websites that promote products other than their own. Affiliate Marketing encompasses all industries imaginable, which means it’s up to you to decide which industry you want to work with most. T DOT UK falls within the financial loans industry, which is the second most lucrative keyword on Google. Joining T DOT UK means that you will have traffic looking for your exact service, month after month. The need for loans is ongoing.
How Do You Get Started?
So now that you have a better idea of what lead generation entitles, let’s get you started with the first steps! The first thing you should do is sign up for an Affiliate Network of your choice. We recommend that you join T DOT UK’s thriving network of Affiliates because we offer competitive payouts, personal assistance, advanced analytics, and numerous free resources to help boost your campaigns. The growth you’ll receive with our help is limitless. Once you sign up with T DOT UK, we will review your application and get you connected with an experienced Account Manager right away. Your Account Manager will show you the next steps on how to choose a domain, which resources you can use to start generating leads, and where to start promoting. Get access to all of these benefits and more by signing up with T DOT UK!
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