10 Free SEO Marketing Tools We Love
SEO still reigns supreme when it comes to driving traffic to big-name websites and blogs. Although social shares are incredibly important and are the primary streams of traffic for many digital marketers, SEO should not be ignored. If you optimise your website’s content for higher SEO ratings, then you will reap the rewards by sustaining an organic inflow of traffic with minimal outbound promotions. Here are our top ten favourite tools to help you plan your SEO marketing strategies:
SEMrush: SEMrush.com provides competitive insight on domains, keywords, and URLs – giving you valuable information on the volumes of organic searches, paid searches, total backlinks, top keywords, top competitors, and more. SEMrush offers their services for free if you sign up, and the amount of insight this tool provides is almost unbelievable for the value.
Google Analytics: Google Analytics improve page engagement by pulling in numbers and basic insights like user demographics for optimisation purposes. This sounds like a pretty broad description because Google Analytics is an all-on-one tool for web marketers. You can keep track of your search traffic, learn more about your audience, view performance reports, and so much more. With this valuable tool, you will have a better grasp on who your audience is and how your advertisements can better cater to their interests.
Alexa: Alexa provides an on-page SEO checker, SEO auditing and detailed keyword analytics. Although their trial period is only for 7 days, you’ll get to compare their analytics with that of your current tools and determine which metrics work best for you.
OpenLinkProfiler: OpenLinkProfiler is perhaps the best free backlink checker on the web. It digs up all of your most relevant backlinks and gives you much more insight into each one than other free backlink checking tools. For example, each backlink will come with a link influence score to let you know how effective that backlink is. You will also know which anchor words were used, the industry and context of that link, and which links are no-follows.
Wachete: Wachete allows you to monitor not just the backlinks of a website, but also the real-time analytics of an entire portal. It’s an amazing tool for those who want to monitor their competitors. Wachete sends you a notification each time there’s a change, so you can know exactly what your competitors are up to the minute they make a move.
Screaming Frog: The Screaming Frog sends SEO spiders to crawl through specific portals and report key data to its users, similar to Wachete. The main difference between the two is that Screaming Frog isn’t meant to monitor competitors and send you notifications in real-time. This is simply a useful tool for website analysis. To give a more detailed look at Screaming Frog, their web crawlers find and report broken links, analyse and score page titles and meta descriptions, find duplicate content, and generate XML sitemaps. Those are only a few of the main features they offer.
Optimizely: Optimizely was created to help users perform A/B testing more effectively and efficiently. Website analytics are placed side by side for performance comparison. With Optimizely, you’ll be able to analyse your test results much faster than if you were to do it manually.
Crazy Egg: Crazy Egg helps users to predict where the ‘hotspots’ are on their website by showing a literal heat map of user engagement. This gives website builders visual insight on what’s attractive to users and what’s not. With a website heat map, you can optimise your design and CTA placements for maximum conversions.
MOZ: MOZ is wonderful blog on all things SEO. A nice, long study of this blog can turn any beginner into a seasoned SEO star. Moz also offers Open Site Explorer, a website analyser that focuses mainly on inbound links. There’s also Keyword Explorer for keyword optimisation MozBar for on-page metrics.
Search Engine Journal: Finally, the Search Engine Journal is another great source for effective SEO techniques. This online journal touches upon an incredibly wide range of SEO marketing topics, so none of your questions will be left unanswered.
We are not affiliated with any of these free online services, and all opinions are our own. If you’re ready to start generating an income with your website traffic, join our growing team of Affiliates today!
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